In order to assist fledgling Webmasters, and SEO newbies alike, Google has announced its ‘official SEO guide’ packed with tips and advice on how to help raise your search engine position and improve your website. The SEO guide can be found on the Google Webmaster Central Blog and outlines some of the do’s and don’ts for your site.
Because in the field of SEO, there are often many myths and pre-conceptions around the ranking algorithms, the guide outline some key pointers to follow to ensure a better chance of rising up the rankings. The guide itself gives some good tips on site architecture, navigation and how to create great content for readers, which makes it a worthwhile read even if you are covering concepts you already know.