Adwords Editor Update – Mac and Windows

This week we saw the release of the handy AdWords Editor 7.0 for both Mac and PC. The new version includes the long-awaited first page bid estimates (which tell you how much you need to bid to achieve a first page ad), your landing page quality score for any given keyword, along with several new updates to the Keyword Opportunities tool. Version 7.0 also provides the option to enable usage tracking, which lets Google collect anonymous statistics to help Google improve AdWords Editor, i would be tempted to turn this off if you want to stay slightly more anonymous.

The main reason i find the AdWords Editor tool useful is the ability to work offline and upload your campaigns in one go, this can be handy for when you are working on the move – visit the official google AdWords page to download the update, alternatively use the in-built automatic update feature in the programme.

Adwords Editor Tool 7.0 for Windows